FRESH: The Making of a DJ Hero Truck

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FRESH: The Making of a DJ Hero Truck

As part of a marketing project to promote a recently launched game called DJ Hero, Red Entertainment from Dubai embarked on a project to customize a Chevrolet Avalanche.

The Avalanche was modified to house a high definition TV, video game consoles as well as air suspension, 24” rims and some funky lighting.

The Avalanche has been making regular appearances at events such as GAMES 09, GiTEX Shopper as well as a regular feature at the Urban Thursday nights at Dubai Festival City, one of the most famous Dubai Malls.

Part 1

Part 2

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